Those that have been left off the list include deprecated or non-functional programs, as well as those that are not truly free.īelow we have listed 10 eye tracking software programs, showing whether or not certain functions exist, and the accessibility of them. While this list features 10 eye tracking software programs, we also (quite literally) looked at several others. Our Free Eye Tracking Software Top 10 List Below, we outline the pros and cons of free eye tracking software and discuss the benefits of using a more advanced platform like iMotions for your research. While this can be a great benefit for many users, this advantage is dependent on the software working well – if it doesn’t function as hoped, or offer the capabilities required, then the price doesn’t matter. There are various options available for eye tracking, and some of these are offered free-of-charge. This has formed the eye tracking field of today, in which incisive discoveries are more accessible than ever through the use of advanced eye tracking software. This has been important for psychologists and other human behavior researchers, and has become increasingly used by people working in other related fields, such as neuromarketing.Īs time has passed, the technology and software have improved as well. By knowing what is being looked at, it’s possible to understand what is driving visual attention. Researchers have attempted to track the eye movements for well over a century.
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